Web3 Head of Marketing and Communications (Vietnam-Remote)

Web3 Head of Marketing and Communications (Vietnam-Remote)

Location: Vietnam (Remote) / Beaverton, OR (On-site)

Employment Type: Full-time

Role Overview

Token Metrics is seeking a visionary marketing leader to spearhead its Web3 marketing and communications strategy. The role focuses on elevating brand presence, engaging the crypto community, and clearly communicating Token Metrics’ vision of blockchain and decentralization.

Key Responsibilities

• Strategic Marketing Leadership: Design and execute innovative marketing strategies to position Token Metrics as a leader in crypto analytics, boosting brand awareness and user acquisition.
• Product Marketing: Lead data-driven campaigns for product launches, leveraging growth hacking techniques to accelerate market adoption.
• Corporate Communications: Manage media relations, PR, and corporate messaging to build a strong brand narrative and industry leadership.
• Brand Development: Craft a unique brand identity resonating deeply with crypto users and maintain consistency across channels.
• Community Growth: Build and nurture active online crypto communities to enhance loyalty and advocacy.
• Content Strategy: Oversee compelling content creation and distribution, focusing on video platforms like YouTube and social media channels like Twitter/X.
• Cross-Functional Collaboration: Partner with product, engineering, and sales teams to align marketing efforts with business goals.
• Team Leadership: Recruit and mentor a high-performing marketing team fostering innovation and data-driven execution.

Required Qualifications

• Deep Crypto Expertise: Proven experience and success in blockchain/crypto marketing with impactful brand growth results.
• Marketing Leadership: 7+ years in marketing, including 4+ years in leadership roles within crypto, fintech, or tech sectors.
• Growth Hacking: Demonstrated success in crypto or SaaS product launches and creative marketing tactics.
• Corporate PR: Skilled in managing corporate communications and navigating media relations effectively.
• Community Building: Strong track record of cultivating and engaging crypto communities.
• Content Mastery: Expertise in content strategy with emphasis on video and crypto-focused narratives.
• Educational Background: Bachelor’s in Marketing, Business, Communications, or related; advanced degrees or certifications preferred.

About Token Metrics

Token Metrics provides AI-driven crypto indices, rankings, and price predictions, empowering investors globally—from retail traders to crypto fund managers across 50+ countries.