Head of Video Content

Job Title: Head of Video Content

Company: Pinkvilla

Location: Mumbai Metropolitan Region (On-site)

Employment Type: Full-time

Experience Required: 12+ years (including 5+ years in leadership roles)

About Pinkvilla:

Pinkvilla is one of India’s largest digital media platforms in entertainment, lifestyle, and fashion, reaching over 30M monthly unique users and engaging 18M+ followers across social platforms. The brand is known for breaking stories, premium editorial, and high-impact branded content.

Role Overview:

Pinkvilla is seeking an experienced and visionary Head of Video Content to lead its video strategy across formats and platforms. This role demands a blend of creative leadership, business acumen, and deep platform expertise to drive audience growth and revenue via compelling video content.

Key Responsibilities:

• Content Strategy:
• Develop and execute Pinkvilla’s video roadmap across short-form, long-form, editorial, and branded formats.
• Business Ownership:
• Collaborate with leadership and sales to scale video as a revenue-generating vertical and co-create monetizable content solutions.
• Platform Optimization:
• Design platform-specific video strategies for YouTube, Instagram, Snapchat, Facebook, Twitter, etc., ensuring growth and algorithm alignment.
• Team Leadership:
• Build and lead a high-performing team of producers, editors, and writers. Cultivate a creative and collaborative work culture.
• Performance Tracking:
• Use analytics tools to monitor video performance and audience engagement; refine strategies based on insights and trends.
• Creative & Stakeholder Management:
• Oversee the creative process from ideation to post-production. Align with editorial, sales, and marketing to ensure brand consistency and campaign success.

Requirements:

• 12+ years in digital video content creation and strategy, preferably in media or content agencies
• Minimum 5 years of experience leading and mentoring cross-functional teams
• Proven success in scaling video content and delivering platform-specific performance
• Strong knowledge of production workflows, SEO, platform algorithms, and monetization
• Experience with branded content and client-facing creative pitches
• Excellent communication, leadership, and project management skills
• Deep interest in entertainment, pop culture, and digital storytelling