Manager/Lead, User Acquisition

Job Title: Manager/Lead, User Acquisition

Location: New York, New York

Company: Public.com

About Us:

Public is an investing platform that makes building a multi-asset portfolio fast, frictionless, and secure. Members can trade stocks, options, bonds, crypto, and ETFs—all in one place. Alongside its robust suite of investing tools, Public offers Alpha, a layer of artificial intelligence that provides fundamental data and custom analysis to support informed investment decisions.

Since our founding in 2019, Public has raised over $400 million from investors such as Accel, Tiger Global, Will Smith's Dreamers VC, The Chainsmokers' Mantis VC, and many others. Public is backed by renowned figures in business and culture like Maria Sharapova, Tony Hawk, and NYU Stern professor Scott Galloway.

About the Role:

We are seeking a highly skilled and data-driven User Acquisition Lead to join our team at Public.com. This role is instrumental in driving performance marketing efforts across biddable media channels while also pioneering new growth opportunities in emerging channels. The ideal candidate will be an expert in paid acquisition, biddable media, attribution, and growth marketing strategies. You will play a key role in optimizing acquisition efforts and scaling our customer base efficiently and profitably.

Key Responsibilities:

• Lead and Execute Performance Marketing Campaigns:
• Co-lead and execute performance marketing campaigns across various digital platforms, including Google, Meta, Display, Video, and others.
• Explore and Test Emerging Channels:
• Investigate and experiment with emerging growth channels such as TikTok, TV, Native Advertising, and other high-growth opportunities.
• Data-Driven Acquisition Strategy:
• Develop and implement data-driven acquisition strategies that ensure optimal allocation of budget and resources to achieve the best results.
• Optimize Bidding Strategies and Campaign Performance:
• Optimize bidding strategies and campaign performance to drive high-quality user acquisition while maintaining strong unit economics.
• Cross-Functional Collaboration:
• Work closely with product, data, creative, and compliance teams to refine messaging, targeting, and customer journey improvements.
• Enhance Attribution Modeling and Tracking:
• Work on enhancing attribution modeling and tracking, ensuring the accurate measurement of multi-channel impact and conversion efficiency.
• Analyze Campaign Performance:
• Analyze campaign performance and insights using analytics tools to identify trends, opportunities, and areas for improvement.
• Experimentation and A/B Testing:
• Drive experimentation and A/B testing to iterate and refine strategies, improving conversion rates and ROAS (Return on Ad Spend).
• Stay Ahead of Industry Trends:
• Keep up with industry trends and changes, ensuring Public remains at the forefront of performance marketing innovations.

What We’re Looking For:

• Experience:
• 5+ years of experience in performance marketing, user acquisition, or growth roles.
• Mobile-First Marketing:
• Expertise in mobile-first marketing, including app analytics, user acquisition for mobile apps, and mobile growth strategies.
• Attribution and Testing:
• Strong understanding of attribution models, incrementality testing, and marketing analytics.
• Experience in Scaling New Channels:
• Proven experience scaling new channels such as TV, TikTok, and Native Advertising.
• Growth Metrics Expertise:
• Proven ability to optimize CAC (Customer Acquisition Cost), LTV (Lifetime Value), and ROAS while driving sustainable growth.
• Analytics Tools Proficiency:
• Proficiency with marketing analytics tools such as Google Analytics, Looker, and Singukla, among others.
• Analytical Skills:
• Strong analytical skills with a comfort in making data-driven decisions.
• Mindset:
• A proactive and entrepreneurial mindset, with a passion for testing and learning.

Benefits:

• Competitive Salary & Equity:
• Competitive base salary and equity options.
• Health Plans:
• Comprehensive health, dental, and vision plans.
• Generous PTO & Parental Leave:
• Generous paid time off and parental leave policy.
• 401(k) Plan with Company Match:
• Access to a 401(k) retirement plan with company match.
• Career Growth & Development:
• Opportunities for career growth and professional development.

Equal Opportunity Employer:

Public is an equal employment opportunity employer to all employees and applicants for employment. We celebrate people of all races, colors, religions, ages, sexes, national origins, disability statuses, genetic backgrounds, veteran statuses, sexual orientations, gender identities, and expressions.

Compensation:

The compensation range for this role is $140K-$200K, based on skills and experience.

Ready to Make an Impact?

If you’re passionate about driving user acquisition, exploring new marketing channels, and making data-driven decisions, we’d love to hear from you. Join Public.com and help shape the future of investing for everyone.

Apply Now!