Web Designer

Job Title: Web Designer

Location: Waltham, MA (Hybrid: 3+ days onsite/week)

Type: Full-time

Salary Range: $92,000 – $126,500 USD + potential bonus/equity

Role Overview

ZoomInfo is seeking a conversion-focused Web Designer to create high-performing, responsive web pages that drive measurable growth—especially in lead generation and revenue. This is not a “make it pretty” design role—it’s about using design to move metrics.

This role requires someone with deep understanding of CRO (Conversion Rate Optimization), UX hierarchy, SEO, A/B testing, and visual storytelling who can work cross-functionally with Growth, Product, and Engineering teams.

What You’ll Do

• Design & ship conversion-optimized responsive web pages across desktop & mobile
• Partner with Growth Marketing, SEO, Product Managers, and Engineers
• Utilize A/B tests, heatmaps, and analytics to drive iterative improvements
• Refine headline hierarchy, microcopy, CTA placement, and user flows
• Introduce visual enhancements (motion, micro-interactions) while maintaining accessibility & performance
• Use and evolve design systems in Figma, and ensure clean dev handoffs + staging QA
• Document and communicate specs clearly and maintain a high bar for craft
• Maintain awareness of Core Web Vitals, SEO, and page load performance

What You Bring

• 4+ years designing marketing websites or product landing pages
• Strong conversion portfolio (include metrics—e.g. uplift in demo bookings, CTR, etc.)
• Deep experience with Figma, including prototyping and component libraries
• Strong skills in visual hierarchy, typography, UX heuristics
• Comfort working in cross-functional teams with tight deadlines and U.S.-based colleagues
• Familiarity with SEO principles, Core Web Vitals, and lead-gen flows
• Bonus: experience in motion/animation, generative AI tools, and “Vibe Coding” tools

Why ZoomInfo?

• Design is seen as a revenue driver, not just decoration
• You’ll have real business impact—millions of visits, measurable growth metrics
• Access to professional development, design guilds, and continuous learning
• Comprehensive benefits: medical, dental, vision, 401(k), equity, wellness programs
• Flexible PTO & a collaborative, performance-oriented culture