Creative Producer

Job Title: Creative Producer

Company: Pinkvilla

Location: Mumbai, Maharashtra (On-site)

Employment Type: Full-time

Experience Required: 5–6+ years

About Pinkvilla:

Pinkvilla is one of India’s largest digital media platforms in entertainment, lifestyle, and fashion, reaching over 30M unique users and 21M+ social media followers. The platform is known for trend-driven storytelling, original IPs, and dynamic video content across YouTube and digital channels.

Role Overview:

We are seeking a highly creative and experienced Creative Producer to lead the ideation and execution of original, branded, and editorial video content. The ideal candidate will bring a strong vision, production expertise, and a deep understanding of digital-first storytelling.

Key Responsibilities:

• Creative Development:
• Lead content ideation, scripting, shoot planning, and post-production for original, branded, and editorial video formats.
• Format Innovation:
• Conceptualize new IPs and show formats aligned with Pinkvilla’s brand tone and digital audience.
• Production Oversight:
• Manage pre-production, on-ground shoots, talent coordination, and ensure high-quality output within deadlines.
• Brand & Editorial Alignment:
• Work closely with brand teams and internal stakeholders to deliver visually compelling, on-brand video assets.
• Performance Optimization:
• Analyze content performance metrics and adapt formats for stronger audience engagement and retention.
• Team & Collaboration:
• Collaborate with video editors, designers, anchors, and marketing/social teams to ensure seamless execution and platform consistency.
• Trend Awareness:
• Stay updated on platform trends (especially YouTube, Instagram), audience preferences, and competitor content.

Requirements:

• 5–6+ years in digital video production, content direction, or storytelling
• Experience creating successful video formats/IPs for digital platforms
• Strong storytelling, scripting, and visual planning skills
• Deep understanding of video production workflows (shoots, lighting, sound, editing)
• Ability to manage multiple projects under tight deadlines
• Proven team management and leadership skills
• Knowledge of platform-specific trends and algorithms (YouTube, Instagram)
• Fluent in English and Hindi