Digital Marketing Manager (Taiwan)

Job Title: Digital Marketing Manager (Taiwan)

Location: Taipei, Taiwan

Employment Type: Full-Time, Hybrid

About Bjak:

Bjak is revolutionizing financial accessibility in Southeast Asia by offering affordable, innovative solutions that empower millions. Headquartered in Malaysia, we are the largest insurance portal in Southeast Asia, connecting customers with the best value for their needs. Our mission is to simplify financial services through cutting-edge technology, helping users make informed decisions. As we expand into the Taiwan market, we are looking for a talented and driven Digital Marketing Manager to lead our marketing efforts and establish Bjak as a trusted brand in the region.

Role Overview:

As the Digital Marketing Manager for Taiwan, you will be responsible for localizing and implementing Bjak’s marketing strategies within the Taiwan market. You will take charge of the entire marketing function, from brand positioning to campaign execution, ensuring that all initiatives align with both global goals and local market needs. This role requires a seasoned marketing professional with deep knowledge of Taiwan’s consumer behavior, cultural nuances, and the competitive landscape. Your expertise will be essential in building a strong brand presence, driving customer acquisition, and positioning Bjak as a market leader.

Key Responsibilities:

• Strategic Marketing Insight: Develop and execute localized marketing strategies that resonate with Taiwan's audience while maintaining alignment with Bjak’s global vision.
• Consumer-Centric Campaigns: Use a deep understanding of Taiwan's consumer behavior and market trends to create impactful, engaging, and conversion-driven campaigns.
• Digital Marketing Expertise: Leverage digital marketing channels such as social media, SEO, PPC, and email marketing to maximize reach, engagement, and return on investment (ROI).
• Brand Leadership: Position Bjak as a leading brand in Taiwan, ensuring our messaging aligns with local values and resonates with our target audience. Maintain a consistent and compelling brand presence across all touchpoints.
• Data-Driven Execution: Analyze and measure campaign performance using data and analytics. Track market dynamics to inform and optimize future marketing decisions.
• Cross-Functional Collaboration: Collaborate with internal teams (product, sales, customer service) to ensure seamless execution of marketing initiatives and support broader business goals.
• Vendor and Agency Management: Manage relationships with local agencies, influencers, and media partners to amplify marketing campaigns and ensure high-quality deliverables.

Required Qualifications:

• Experience: 7+ years of marketing experience, with at least 3 years in a leadership role focused on the Taiwan market.
• Proven Expertise: Demonstrated success in crafting and executing integrated marketing campaigns tailored to local audiences.
• Digital Marketing Knowledge: Strong understanding of digital marketing tools, channels, and best practices (SEO, social media, PPC, email marketing, etc.).
• Language Proficiency: Exceptional communication skills in both Mandarin and English, with the ability to manage bilingual campaigns and create engaging content for diverse audiences.
• Results-Driven: A focus on data-driven marketing execution, with the ability to measure and optimize campaign performance for maximum results.
• Market Expertise: Deep knowledge of Taiwan’s consumer behavior, regulatory considerations, cultural nuances, and the competitive landscape.

Benefits:

• Impactful Role: Lead marketing efforts for a fast-growing, innovative company in a key new market.
• Dynamic Work Environment: Join a supportive, collaborative, and creative work environment where your ideas and contributions are valued.
• Competitive Salary: Receive a competitive salary along with performance-based incentives.
• Career Growth: Be part of a growing company where you can make a meaningful impact in the Taiwan market and develop your career further.

Bjak is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.