Job Details
Fiat - User Growth Marketing Manager - Strategy
Marketing Jobs
Job Description
User Growth Marketing Manager – Fiat (Strategy) | Binance
📍 Bangkok / Dubai | 💰 $100K–$150K/year | Full Time
Join Binance’s core Fiat team to lead global user growth across acquisition, activation, and retention. This strategic role blends performance marketing, data analysis, and localized growth execution.
Responsibilities:
- Own full-funnel user growth: acquisition → retention → conversion
- Drive multi-channel campaigns (SEO, referrals, KOLs, social)
- Analyze KPIs (CAC, LTV, retention, viral loops)
- Run A/B tests, optimize growth models, and tailor local strategies
- Collaborate with BD, product, and regional teams
Requirements:
- 8+ years in user growth/digital/performance marketing
- Strong data mindset, KPI and funnel expertise
- Global market experience (MENA, LATAM, SEA, Africa)
- Web3, fintech, or internet background preferred
- Fluent in English; multilingual a plus
- Entrepreneurial and execution-focused
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