Growth Operations Lead

Job Title: Growth Operations Lead, TikTok LIVE

📍 Location: Los Angeles, CA (Hybrid)

🕒 Employment Type: Full-Time

About the Role

As a Growth Operations Lead within TikTok LIVE, you will play a crucial role in shaping our live streaming experience, collaborating with creators, influencers, and cross-functional teams to drive engagement and growth. You will lead U.S.-focused campaigns, utilize data to optimize performance, and implement strategies that will enhance both supply-side and demand-side engagement.

Key Responsibilities

• Campaign Leadership: Lead the planning and execution of U.S.-based campaigns to drive revenue growth, utilizing data-driven insights to enhance live engagement and content strategies.
• Performance Monitoring: Use data analytics tools to track campaign metrics, identify trends, and optimize future live campaigns for better performance.
• Strategic Analysis: Analyze campaign data to inform decision-making, improve content strategy, and uncover new opportunities within the live streaming landscape.
• Project Management: Oversee campaign budgets, timelines, and resource allocation, ensuring smooth operations and on-time delivery of campaigns.
• Post-Campaign Evaluation: Handle post-campaign analysis, gathering feedback and implementing improvements for future live campaigns.
• Technology Deployment: Oversee the implementation of product solutions that enhance user engagement and live content quality.
• Team Leadership: Provide guidance and leadership to the campaign team, ensuring high performance, professional development, and successful campaign outcomes.
• Cross-Functional Collaboration: Partner with marketing, operations, product teams, and other stakeholders to develop campaign concepts and strategies.
• Vendor & Partner Relations: Manage relationships with external vendors, agencies, and sponsors to extend campaign outreach and enhance overall campaign offerings.
• Compliance: Ensure all campaigns adhere to relevant regulations and company policies regarding live content.

Qualifications

Minimum Qualifications:

• Experience: 5+ years of relevant experience in campaign management, operations, marketing, or user-generated content (UGC) with at least 2 years in a leadership role.
• Campaign Management: Proven experience managing large-scale campaigns, particularly in live or real-time streaming environments.
• Project Management: Strong ability to manage multiple priorities and campaigns simultaneously, with a focus on timelines, budgets, and resource management.
• Communication: Exceptional communication skills, with a focus on cross-functional collaboration and leadership.
• Analytical Skills: Proficiency in data analytics and strategic decision-making to drive optimization and growth in campaigns.
• Problem-Solving: Ability to think critically and remain composed under pressure, solving issues quickly and efficiently.

Preferred Qualifications:

• Innovation: Highly motivated to innovate and improve operational efficiency, with a proactive approach to identifying breakthroughs in work.
• External Partnerships: Experience in managing relationships with external marketing agencies and partners.
• Local Market Expertise: Strong knowledge of local market trends, with a deep understanding of social media, entertainment marketing, and live streaming.
• Direct LIVE Experience: Previous hands-on experience with live-streaming platforms and campaigns.

Why Join TikTok?

At TikTok, creativity and innovation are at the heart of everything we do. We are building a diverse and inclusive environment where employees are empowered to make an impact on a global scale. Join us, and help us inspire creativity and bring joy to millions of people around the world.

About TikTok

TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. With offices around the world, we are building a community that connects people from all walks of life, making a meaningful impact on creators and audiences globally.

Benefits:

• Compensation: Base salary of $93,000 - $194,000 annually, with eligibility for bonuses/incentives and restricted stock units.
• Health Coverage: Medical, dental, and vision insurance from day one.
• Retirement: 401(k) savings plan with company match.
• Paid Time Off: 10 paid holidays, 10 paid sick days, and 17 days of paid personal time annually.
• Additional Benefits: Paid parental leave, short-term and long-term disability, life insurance, and wellbeing benefits.