Head of Marketing – Freedx

Head of Marketing – Freedx

Location: Dubai

Level: Senior

Industry: Blockchain, Fintech, Cryptocurrency

Role Overview

Lead Freedx’s marketing strategy, brand development, and team management to drive user acquisition, retention, and position Freedx as a leading crypto exchange.

Key Responsibilities

• Develop marketing strategy, go-to-market plan, and brand guidelines.
• Launch marketing channels and initial campaigns.
• Establish KPIs and analytics tools.
• Manage and grow the marketing team.
• Oversee ongoing multi-channel marketing campaigns.
• Collaborate with Product for new feature launches.
• Optimize budget and resource allocation.
• Track marketing performance and ROI; report to leadership.
• Stay updated on industry trends and competitors.

Requirements

• 8+ years in marketing; 5+ years in crypto, fintech, or related fields.
• Bachelor’s degree in Marketing or Business; MBA/certifications a plus.
• Strong strategic thinking, leadership, and team management skills.
• Expertise in digital marketing channels and data-driven decision-making.
• Excellent communication and presentation skills.
• Preferred: creativity, adaptability, blockchain knowledge, global marketing experience, results-oriented mindset.

Benefits

• Competitive salary
• Flexible/hybrid work schedule
• Paid leave
• Professional development and industry event access
• Inclusive, equal opportunity employer