Performance Marketing Lead – Freedx

Performance Marketing Lead – Freedx

Location: Remote (4 locations)

Level: Senior

Industry: Blockchain, Fintech, Cryptocurrency

Role Overview

Lead performance-driven user acquisition and lifecycle marketing for Freedx’s crypto exchange. Manage paid campaigns across social, search, programmatic, and crypto-native channels. Optimize conversion funnels, CRM, retargeting, and email automation to drive measurable user growth.

Key Responsibilities

• Plan, launch, and optimize paid media campaigns (social, search, display, native).
• Build and manage retargeting across channels and messaging apps (Telegram, email).
• Design CRM workflows: onboarding, referrals, reactivation, and engagement.
• Conduct A/B tests and conversion rate optimization.
• Maintain tracking, attribution, and analytics dashboards.
• Support referral programs with tracking and fraud monitoring.
• Assist SEO and organic growth initiatives.

Requirements

• 8+ years in performance marketing/growth, preferably in crypto or fintech.
• Strong media buying, retargeting, CRM, and attribution expertise.
• Experience with Telegram, X, crypto platforms a plus.
• Analytical, data-driven, test-focused mindset.
• Skilled in CRM tools, GA4, UTM, and major ad platforms (Meta, Google, TikTok, Twitter/X).

Benefits

• Competitive salary and remote work flexibility
• Paid leave
• High-ownership, fast-paced culture
• Access to crypto marketing tools and industry events
• Inclusive, equal opportunity employer