Senior Marketing Automation Specialist (Remote)

Job Title: Senior Marketing Automation Specialist (Remote)

Company: CrowdStrike

Location: Remote (United States)

Salary: $86K - $135K/year

Job Type: Full-time

About the Role:

CrowdStrike is seeking a Senior Marketing Automation Specialist to design and execute high-impact marketing campaigns across the Americas (AMER) and META regions. This role requires expertise in Marketo, campaign execution, and cross-functional collaboration to drive audience engagement and optimize performance. The specialist will oversee email campaigns, event promotion, A/B testing, audience segmentation, and data management in Marketo and Salesforce.

Key Responsibilities:

• Lead the execution of email campaigns and promotional programs for in-person and virtual events.
• Work closely with regional, growth, and field marketing teams to optimize campaigns and audience targeting.
• Develop and implement A/B testing strategies to maximize engagement and campaign success.
• Analyze campaign performance and leverage data for continuous improvement.
• Manage audience segmentation and ensure accurate database hygiene across marketing tools.
• Collaborate with cross-functional teams to enhance marketing processes and workflows.
• Provide training and documentation for internal teams on campaign execution and marketing automation tools.

Qualifications:

• 5-7 years of experience in marketing operations and campaign execution.
• Expertise in Marketo and Salesforce (SFDC), with strong project management skills.
• Proven experience in A/B testing, audience segmentation, and campaign reporting.
• Familiarity with tools like Workfront, Knak, Zuddl, Zoom, and PathFactory.
• Ability to collaborate effectively with diverse teams and drive operational efficiency.

Bonus Points:

• Marketo Certified Expert.
• Experience in high-growth B2B technology companies.
• HTML/CSS skills.

Benefits:

• Remote-friendly and flexible work culture.
• Competitive salary, equity awards, and comprehensive benefits package.
• Paid parental leave, wellness programs, and professional development opportunities.