Senior Product Marketing Manager - London

🚀 Position: Senior Product Marketing Manager

Location: Greater London, UK (Hybrid)

Department: Product Marketing

Employment Type: Full-time

Level: Senior (7+ years experience)

🧭 About Fireblocks

Fireblocks is the $8B+ valued leader in digital asset security and infrastructure. They support over 2,000 institutional customers, including BNY Mellon, BNP Paribas, ANZ Bank, and Revolut, securing over $10 trillion in digital asset transfers.

The platform enables secure custody, transfer, and tokenization for enterprises, banks, and Web3 innovators.

🎯 Role Overview

You’ll join the Product Marketing leadership team, helping define the go-to-market (GTM) strategy and customer messaging for core product areas like:

• Treasury Management
• Digital Wallets
• Tokenization Solutions

This is a strategic, high-impact role involving cross-functional collaboration with Product, Sales, Customer Success, and external thought leadership.

🔧 Key Responsibilities

• Develop GTM strategies for new and existing products, focusing on adoption, awareness, and revenue growth
• Own positioning and messaging for Fireblocks’ solutions across enterprise and Web3 audiences
• Collaborate closely with Product to align roadmaps with market needs and customer insights
• Produce high-quality content: solution briefs, white papers, videos, and customer case studies
• Enable Sales and regional marketing with persona-specific materials and training
• Drive product launches and campaign execution
• Serve as a thought leader, representing Fireblocks at events, briefings, and webinars
• Track KPIs, adoption metrics, and optimize performance through data

✅ Requirements

• 7+ years in product marketing (ideally in fintech, SaaS, cybersecurity, or blockchain)
• Proven ability to tell compelling stories about complex technical products
• Experience with GTM strategy, product launches, and cross-functional enablement
• Deep understanding of digital asset ecosystems: custody, treasury, tokenization, compliance
• Strong content creator – you can produce engaging written and visual content
• Comfortable influencing Product, Sales, and Executive teams
• Analytical mindset to define metrics and iterate on performance
• Bonus: Passion for the blockchain space and its role in transforming financial services

💼 Ideal For Candidates Who:

• Are strategic and execution-focused
• Have a strong handle on institutional finance or blockchain market trends
• Thrive in cross-functional, high-growth environments
• Can distill complex ideas into clear, compelling narratives for multiple audiences
• Want to help build the future of secure digital finance

📍 Additional Notes

• Work Model: Hybrid (UK-based required)
• Company Culture: Global, diverse, fast-paced, and mission-driven
• Fireblocks emphasizes inclusion and equity, aligning with their broad global client base