Sr. Dir, Product Marketing

Senior Director, Product Marketing

📍 Remote – United States | 💼 Full-time

💰 Salary Range: $132.4K – $351.3K/year

GitHub is seeking a Senior Director of Product Marketing (PMM) to lead the strategic direction and execution of go-to-market (GTM) initiatives across its rapidly evolving platform. This is a high-impact, player/coach leadership role reporting to the VP of Global Brand & Marketing, and works closely with product, engineering, sales, and revenue leadership.

🔍 Role Overview

The successful candidate will guide a high-performing team of product marketers, owning positioning, messaging, product storytelling, and GTM planning for GitHub’s core and emerging offerings—including its AI-driven capabilities. You'll lead both short-term product launches and long-term strategic vision, crafting narratives that resonate across developer, enterprise, and partner audiences.

🛠️ Key Responsibilities

• Manage and mentor a team of product marketers; build a collaborative, high-performance culture
• Own strategic GTM execution: competitive analysis, content, sales enablement, and product storytelling
• Define differentiated positioning and narratives that clearly communicate product value
• Collaborate across Product, Sales, DevRel, PR, and Revenue teams to support launch success
• Lead market research and competitive analysis to inform strategy
• Develop assets like decks, ROI calculators, battlecards, and enablement materials
• Drive customer adoption, retention, and growth through data-informed marketing strategy
• Translate complex trends (AI, security, open source) into actionable insights and strategies

📌 Minimum Qualifications

• 12+ years in marketing (or equivalent mix of degree and experience)
• 4+ years of people management in product marketing
• Proven track record in B2B SaaS product marketing leadership

⭐ Preferred Qualifications

• Experience in AI/agentic systems, DevOps, or application security
• Strong cross-functional influence and comfort operating in ambiguity
• Deep understanding of developer personas and enterprise buying journeys

💡 Why This Role?

This is a rare opportunity to shape the voice and impact of a category-defining platform during a transformative time in AI and software development. You’ll work with GitHub’s most strategic products, influence go-to-market direction, and drive growth at a global scale.